On Thursday evening we won two very special European awards for our work with Mercedes-Benz and smart passenger cars, and Land Rover UK.

The IMC's (European Integrated Marketing Awards) reward the very best agencies across Europe for creativity, innovative thinking, participant engagement and tangible client results.

You could say they're a really big deal!

The awards are organised by the European Association of Communications Agencies (EACA) and its Integrated Marketing Communications Council Europe 'IMCC Europe' (formerly the Promotional Marketing Council 'PMC').

River was recognised for creating and running the best Dealer/Sales Force/Employee Motivation programmes, and we're really proud to be the best agency in Europe in this field in 2010.

Entry was by invitation only (you have to be a national award winner first) and 53 judges pored over 111 entries from 8 European countries for over 5 weeks to decide the outcome!

We went to the LWT studios to receive the news and felt very proud to be amongst Europe's finest, especially as we were the only UK based performance improvement agency to receive this recognition.

IMC Chairman Christos Damalas commented that the 2010 entries showed a higher level of creativity and innovation than in the previous year, so it's onwards and upwards for 2011!